medium-sized business

FREE SOCIAL MEDIA MANAGEMENT TOOLS Let’s have a look at social media management tools any small and owner should be considering for their organization. Later While Later was originally designed and launched as an app dedicated to Instagram, the platform today supports several other social media networks while constantly adding new features as it grows. Later is more than a social media marketing tool; it helps business owners create content that is striking and engaging and generates more click-through traffic helping owners direct their followers from their social media accounts to their websites. There is a strong emphasis on visual content on Later, which makes it a more suitable add-on for businesses looking to increase their Instagram and TikTok following. Content scheduling still plays a big role, and in recent years the platform added tools and features that help to create and schedule images, videos, posts, and stories all under one umbrella. What’s unique about Later is that it seamlessly helps tie together several important aspects of social media management, both visual and non-visual, to bring forth a powerful platform that can be used for free. Free subscriptions on Later still give users access to features such as analytics, saved captions, and scheduled stories, among others. For small business owners who want to splurge a bit of cash on their social media management tools, Later’s cheapest plan starts at $9,00 per month, a good starting point for any small-scale operation. Buffer For quite some time, Buffer has remained a strong contender in social media management, allowing users more streamlined social media marketing features. Although the platform only supports several social media networks, including LinkedIn and Pinterest, it does have some noteworthy free features that can help small businesses effectively manage their social accounts from one dashboard. The basic layout of Buffer includes posting schedules, a Google Analytics campaign tracker, and a shuffling queue to create and enhance the variety of posts and content on a feed. The platform helps to scale social media marketing efforts, and it comes with a friendly-to-use interface, which is perhaps why so many businesses and social media influencers are currently using it. In a nutshell, one could say that Buffer is more of a social media automation tool with added features and resources. A majority of the core focus does help businesses queue their content and allow for it to publish automatically. For any small business owner, automated publishing helps them to post content that will keep their audiences engaged at all times, even when they are not present or seeing slower online traffic. Free subscriptions include a small powerhouse of resources, but business owners who are looking to scale up their operations in the coming months or years will find more benefits with their paid plans.